Sector: F&B. Global carbonated drinks
Geo: Global top 30 markets
Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins
Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness
Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report
Results: team was able to scale to meet the challenge without increasing headcount
1.Coverage: 10x increase in external connections
2.Timeliness: Moved from quarterly threat indicators to daily
3.Efficiency: 3x increase in team efficiency
4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.
Sector: F&B. Global carbonated drinks
Geo: Global top 30 markets
Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins
Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness
Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report
Results: team was able to scale to meet the challenge without increasing headcount
1.Coverage: 10x increase in external connections
2.Timeliness: Moved from quarterly threat indicators to daily
3.Efficiency: 3x increase in team efficiency
4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.
